Tangalooma Villas

May
25

Rule One of Business: Get Paid

Filed Under Uncategorized

To get paid, you would understand is fundamentally fundamental in your business because if you are not paid, what are you doing in business?

You would be astounded at the heaps of business people who let their customer base to simply pay when and if they get on with it. I am acquainted with a businessman who continuously holds bad debts like awards. How is that? Most likely because he won’t bring himself to ask for the money and people can just take advantage of him.

If you let a client credit, do it only because they have proven their worth to you by paying cash on delivery (COD) for a time. Secondly, you need to gauge whether they have the funds to pay you - if not then you shouldn’t do business with them. Don’t trick yourself into thinking “I need the work” or “I need the sales”. It’s ultimately doing the work or providing the goods for free if you aren’t getting paid.

If you are the sort of person who can’t demand the money after the job has been completed, try these hints:
Tell your customer that when all the work is finished, you will require cash or cheque. They will more than likely have it on them at at the finish date and you don’t need to demand your money.

When you send out a quote, be sure your payment terms are plain.

Create an invoice with the terms of payment simply printed and send the client the invoice when the service is done. They will take the invoice and immediately know they will pay for it now without you having to say anything. Fabricate a “nasty boss” who will torture you alive if you do not return with the fee for the service.

Set up your bank to have you running with Merchant facilities so you can use credit cards such as Mastercard and Visa. The large majority of people use credit cards and it could cease the difficulty of the client not holding a cheque account or not having the right amount of cash on hand.

Moreover, don’t be afraid to hand over your goods until after the payment has been made. Know, until they’re paid for, they remain yours.

If you plan to allow a client credit, be sure you have got the following information from them at a time PREVIOUSLY you permit them credit.

  • Name
  • Address
  • Phone number
  • Bank name and address
  • Account no.
  • 3 trade references with their names, addresses and phone numbers

When you record all this detail, ring the bank branch and make sure that they have an account with them. Then, phone each trade reference and ask if they pay their bills punctually or if they have any dilemmas with them.

Most people will be willing to tell you if the person is troublesome. If everything is OK, allow them a moderate level of debt, say no more than $500 (depending on your business). Monitor the operation of the account for a few months before allowing this amount to be exceeded.

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Jan
2

Relationship Marketing Fundamentals

Filed Under Uncategorized

As a customer service concept, relationship marketing is not new. For decades, business-to-business marketers have employed account managers who have the responsibility to dedicate themselves to key clients. In the financial world, `relationship banking’, whereby high-yield customers are assigned a personal manager, has been practised for many years.

When direct marketing is embraced to establish connections or relations between the marketer and the consumer, it is too easy to suggest that all forms of direct marketing communications achieve a closer relationship, a closer bond between the two parties. Such a conclusion exaggerates what generally happens in the marketplace.

Direct marketing is all about generating a direct response from the consumer and about direct communications to the consumer. A direct response is needed to generate better understanding of the advertising message or to motivate transactions. Direct communication is simply about media reach efficiency. Relationship marketing is a concept that transcends these pragmatic direct marketing objectives.

Kotler appropriately positions the concept of relationship marketing as one which applies principally to business-to-business situations:

Smart marketers try to build up long-term, trusting, `win—win’ relationships with customers, distributors, dealers and suppliers. That is accomplished by promising and delivering high quality, good service, and fair prices to the other party over time.

It is accomplished by strengthening the economic, technical, and social ties between members of the two organizations. The two parties grow more trusting, more knowledgeable, and more interested in helping each other. Relationship marketing cuts down on transaction costs and time; in the best cases, transactions move from being negotiated each time to being routinized.

Outside of `membership’ or `continuity’ programs, there are two basic ways to approach consumers. The first is with a product and price combination considered to be `the standard’. That is, the proposition is essentially of long standing and relies on the features and benefits being competitive. The second way, normally of short-term duration, is a `special offer’. Direct marketing textbooks are full of the theory, practice and case histories relating to `the offer’.

The choice of basic propositions or selection of special offers depends on the circumstances of the individual firm and its competitive environment. The right proposition or offer can make a world of difference to response cost-effectiveness.

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